Perry Ellis Announces New Brand Identity and Advertising Campaign for Fall 2012

The updated Perry Ellis brand adapts legacy of namesake designer for a modern, witty take on menswear NEW YORK -- Perry Ellis (NASDAQ:PERY) inaugurates a new era this fall with an updated brand identity inspired by the legacy of its namesake designer — and his spirit of optimism and modern wit — to create stylish, witty yet unpretentious clothes for the modern guy. The new brand positioning will act as the guiding light for all marketing, sales and design activities, including a new logo that harkens back to the original Perry Ellis logo and redesigned packaging. The new