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Fake prices are coming back at J.C. Penney, and this time they'll be more fake than ever. In a fresh bid to highlight Penney's prices as low, CEO Ron Johnson is pushing some manufacturers to concoct phony suggested retail markups for their clothing, sources told The Post. The plan, insiders say, includes erecting signs and fixtures that will display the sometimes made-up retail prices, while tagging the clothes and accessories themselves with Penney's own lower prices.
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- Companies:
- J.C. Penney
- People:
- Ron Johnson
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