PBteen to Open First West Coast Store

San Francisco-based PBTeen, a subsidiary of Williams-Sonoma Inc., will open its first store on the West Coast. The new store, located in the Westfield Galleria at Roseville in Sacramento, Calif., will feature the retailer’s new gear assortment, including backpacks, lunch bags and messenger bags. The store will be anchored around a PBteen Design Lab, which will include two computer stations where customers can create a room on the monitors and see it come to life on one of two 55-in. television screens overhead. In addition to the Roseville store, PBteen operates retail showrooms in Atlanta, Chicago, New York City,