Patagonia Invests in Mobile App Yerdle

Patagonia, the outdoor clothing company known as much for its creative approach to environmental responsibility as for its clothing, announced yesterday at Fast Company's Innovation Uncensored conference that it's made an investment in Yerdle, an app that lets people give away items and get redeemable credits in exchange, through the company's $20 Million & Change internal venture fund. In 2013, Patagonia leveraged its financial success to start the fund, which invests in socially and environmentally responsible startups in the clothing, food, water, energy and waste industries.