P&G Plans to Shed Up to 100 Brands

Procter & Gamble CEO A.G. Lafley declared Friday the company will sell or exit 90 to 100 mostly minor brands in a bold attempt to refocus the business behind its 70 to 80 remaining best-selling brand names. In an interview with The Enquirer, Lafley stressed sales won't be the only criterion for shedding brands. Though he wouldn't name brands, Lafley said P&G will unload even large brands if they don't fit into the company's core beauty, fabric care and other businesses.