Online Retailers Plan to Ramp Up Free Shipping, Online Promotions This Holiday Season

Looking to get ahead of the expected holiday crowds, online retailers are ramping up their efforts to attract eager shoppers with free shipping deals and other exclusive online promotions. According to Shop.org's eHoliday survey conducted by BIGinsight, six in 10 (61.6 percent) online retailers will start their online holiday marketing promotions by Halloween, up from 52.9 percent in 2011. Thirty-eight percent will begin marketing their online promotions by mid-November or later.