Online Mobile Sales Jump 46% Over Full Fourth Quarter, Report Finds

Before we officially close out 2013, we wanted to provide a final update on year-end online sales trends from the IBM Digital Analytics Benchmark. The following information is part of our quarterly retail online index, which analyzed online shopping behavior during the preceding three months (10/1/13 through 12/31/13). Overall, fourth quarter online sales were up 10.3 percent year-over-year. Here were some of the key drivers: