Online Retailer Opens Virtual Pop-Up

Well.ca, the largest health, baby and beauty e-commerce retailer in Canada, has opened the first QR code “virtual store” in North America, in Toronto. The temporary space is open from April 2 to April 30. “At Well.ca our mission is to break down barriers to online shopping," said Ali Asaria, founder and CEO of Well.ca. "We've mashed together our love of smartphones, the convenience of e-commerce and free shipping to do something no other retailer delivers.” To participate in the virtual shopping experience, consumers begin by downloading the Well.ca app, available for iPhone, Android, Blackberry or Windows Phone.