Omnichannel Inventory, Flexible Fulfillment Boost Urban Outfitters’ Sales

Creating a single enterprisewide pool of inventory and using sales velocity data to optimize fulfillment choices puts Urban Outfitters in the vanguard of omnichannel operators. Omnichannel inventory visibility is an impressive achievement, but Urban Outfitters has gone even further, applying a series of flexible business rules that speed fulfillment and improve customer service.