NRF Launches Mobile Initiative

The National Retail Federation (NRF), in partnership with its member companies, has launched the Integrated Mobile Initiative (IMI), a first-of-its-kind program that will serve as the single source for information about the challenges and opportunities that exist within mobile retailing. The initiative is being led by the NRF’s Senior Vice President of Communities and Executive Director of Shop.org Vicki Cantrell, with cooperative support and involvement from an external task force of retail companies and solution providers. The IMI aims to further strengthen the NRF’s message that policies which hinder innovation will inhibit retailers from catering to consumers across the world.