NRF: Consumers Eager to Have a Frightfully Good Time This Halloween

Ghouls and goblins galore, Halloween celebrations will be BOOming this year as more people than ever are expected to partake in traditional festivities. According to the National Retail Federation’s 2011 Halloween Consumer Intentions and Actions Survey conducted by BIGresearch, seven in 10 Americans (68.6 percent) plan to celebrate Halloween.