Nordstrom Uses Alias for New Store, Donating All Proceeds to Charity

Nordstrom is opening a full-priced store in Manhattan. But the store will not have Nordstrom in its name, or even feel like a Nordstrom. Called Treasure&Bond, the new store will open Aug. 19 in SoHo and will be less than a tenth the size of a typical Nordstrom department store. In fact, it is a big experiment that will not even contribute to Nordstrom’s bottom line, as the profits have been committed to charity.