Nordstrom Rack Brought 1M New Customers to its Full-Price Stores

Nordstrom Rack, the rapidly expanding off-price version of Nordstrom, is working exactly as the company hoped it would: it’s bringing in a boatload of new customers to the regular brand. One million Rack customers started shopping at the company’s full-line stores or at Nordstrom.com for the first time last year, said Blake Nordstrom, the company’s co-president, on an earnings call yesterday, suggesting that Rack is a successful “entry point” to Nordstrom’s core brand.