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A host of retailers are working with Dealmoon.com to get in on the largest Chinese shopping day of the year. Although lesser-known in the United States than Black Friday and Cyber Monday, Singles’ Day’s $9 billion revenue last year made it the largest shopping day of the year for the second time in a row. Getting in on the “celebration” will give the retailers clear spikes in sales for the day and could help position them better to global markets.
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