Nordstrom Leverages GQ Brand Across Channels

Nordstrom and GQ have announced a multimedia strategy designed to integrate GQ editorial into the Nordstrom online shopping experience. Nordstrom will host an online store that will feature "GQ Selects," a selection of men's products handpicked from the pages of the magazine by the editors of GQ. Beginning with GQ's July issue, the items will be designated in-book, compiled on GQ.com and available for purchase on NordstromMen.com. "Our customers look to us for style advice," said David Witman, Nordstrom general merchandise manager, menswear. "Who better to partner with than GQ, the authoritative style experts?"