Nordstrom Encourages Showrooming by Inviting in External Vendors

Big-box department store Nordstrom has decided that if you can't beat online retailers, you should join 'em. It's renting out space in its stores to the Seattle-based online bridal jewelry company Blue Nile in hopes that it can seize upon the practice of showrooming. So new it was only given a name about two years ago, showrooming refers to the practice of shoppers looking at an item in-store and then using their mobile device to comparison shop for it elsewhere.