No Surprises in Top 5 Retail Apps and Websites

During the 2011 holiday season, the top retail apps and websites combined — Amazon, Best Buy, eBay, Target and Wal-Mart — reached nearly 60 percent of smartphone owners, according to Nielsen. “The majority of smartphone owners used their devices for shopping this past holiday season,” said John Burbank, president of strategic initiatives at Nielsen. “Mobile shopping has reached scale and is only going to grow as smartphone penetration continues to rise.”