New Rules For E-Commerce

It has taken a long time for the dust to settle from the battle for first generation e-commerce supremacy (Amazon.com and select smart brick and mortar guys won). Fifteen years later, a confluence of macro trends on and off the Web have created a tidal wave finally strong enough to birth a whole new generation of new e-commerce companies. Comparatively, in the same 15 years, the online photo market went through almost 4 generations of battles won and lost: Photobucket -> Flickr -> Facebook (->?) Instagram.