Neiman Marcus Drives Foot Traffic in Stores Via Mobile Ad

Department store chain Neiman Marcus is driving traffic to its brick-and-mortar locations and e-commerce site by promoting an ongoing sale through a mobile banner advertisement found on Condé Nast's Vanity Fair mobile site. Neiman Marcus’ banner ad is meant to publicize its sales effort while also allowing consumers to locate the nearest store. Mobile ads that drive purchases in addition to foot traffic can be beneficial for retailers to bring consumers into the store.