Neiman Marcus on the Cusp of Contemporary Fashion

Neiman Marcus is rebranding its contemporary departments within each of the 42 Neiman Marcus stores as Cusp shop-in-shops. Neiman Marcus first launched the Cusp brand in 2006 with two freestanding stores that offered consumers a contemporary assortment including apparel, shoes, handbags and accessories in a boutique environment. The brand has grown over time and now includes a total of six Cusp stores and Cusp.com.