Multichannel Integration Q&A With John Bovill of Aurora Fashions

Aurora's Group IT Director John Bovill was recently named as one of retail's top 70 movers and shakers by Retail Insider, and the group also received Retail Week's IT team of the year award in June. Here he discusses the challenges faced by retailers moving into the multichannel space and the impact of mobile and online technology as a supply and demand chain facilitator.