Multi-Sensory Retail: Why Stores Must Appeal to All Five Senses

With the rise of e-commerce, many retailers are underestimating the role of their bricks and mortar estates. Indeed, Marks & Spencer chief executive Marc Bolland recently said that "online has replaced Marble Arch as our flagship store" - a bold claim that others would be foolish to take to heart as the way forward. The store still holds significant value for retailers. The issue is