Multichannel Digital Retail Strategies from Abroad

Marks & Spencer's Director of Multichannel Development David Walmsley took the stage at Shop.org to talk about the company's multichannel retail strategies. Marks & Spencer is a food, home and fashion retailer headquartered in London that currently ships goods to eighty-three countries globally. Their biggest challenge is to create an all-encompassing global identity that responds to local needs and demographics. This required close coordination between stores and ecommerce teams to build out their multichannel strategy in a manner that creates a virtuous circle between all customer touch points.