Mom & Pops Beat Walmart on Facebook

Walmart may have beaten mom & pop stores in many ways long ago, but when it comes to Facebook fan love, local businesses are beating the giant retailer handily, according to a new study by social-media metrics firm Recommend.ly. Nearly a year into Walmart's ambitious My Local Walmart program to establish individual Facebook fan pages for its 3,500-plus stores, the pages on average lag those of local businesses in fan counts, update activity and frequency of conversations, according to the study.