ModCloth Expands its Reach With New Label, Hybrid Retail Model

Fashion can be a fickle thing. Fads come and go. Sartorial tastes change. Even the ways we shop go in and out of style. “It’s really important to be willing to try new things,” says Susan Gregg Koger, co-founder and chief creative officer of ModCloth, the e-commerce site specializing in vintage-inspired fashions and accessories. Plenty of new things are in the works for ModCloth. It just debuted You x ModCloth, its first in-house label of dresses and separates, and is exploring brick-and-mortar retail with a temporary fit shop on Grant Avenue in San Francisco.