Mobile Social Media Usage Affects Shopping Habits

As more consumers access social media via mobile devices, it changes the way they research and shop for products and services offline. Knowledge Networks and MediaPost Communications surveyed teen and adult social media users for “The Faces of Social Media” study and found that, in May 2011, 40 percent of respondents accessed social media via their mobile phones. This was an increase from 28 percent who reported doing the same in September 2010.