Mobile Marketing Association Launches Initiative to Build Out Agencies, Brands and Retailers' Mobile Marketing Strategies

The Mobile Marketing Association today highlighted its efforts and focus to minimize the cost, risk and time to market for consumer agencies, brands and retailers as they implement mobile marketing strategies. The initiative is designed to further the recent trend among major agencies, brands and retailers — including Ogilvy Interactive, Isobar and Best Buy — as they move their mobile budgets out of the R&D column and into their mainstream marketing programs.