Mobile Has Fundamentally Changed Holiday Shopping

The end of the year has always been an exciting time for retailers across both online and offline channels. This year, the game will change with a likely uptick in mobile usage during the holiday shopping season. In Q4 2010, we witnessed the impact mobile had on shopping behavior as 59 percent of smartphone users used their phones while holiday shopping. Some people used their smartphones to shop on the go, and even more used them to research products while in a retail store.