Michael Kors Targets Early Holiday Shoppers Via Email Gift Guides

U.S. fashion label Michael Kors is kicking off its holiday marketing efforts through a continuous email campaign that offers recipients a click-to-purchase digital catalog or a printout shopping list to bring in-store. The holiday emails were sent to Michael Kors’ subscriber list last week. While one message linked to a magazine-style version of its holiday catalog, a subsequent email included a personalized note from the brand, a list of nearby stores and a printout gift list.