Meijer tests toy contest for holidays
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Two U.S. toy companies have a shot at exclusive distribution with Meijer this holiday season thanks to a innovative contest announced Monday. The retailer unveiled details of the Meijer Next Great Toymaker contest designed to give two small U.S. toymakers the chance to have their toy receive exclusive distribution on Meijer.com this holiday season. “Meijer strives to provide our customers the best selection of toys in-store and online during the holiday season,” said Liwanag Ojala, VP e-commerce for Meijer. “This contest allows us to offer something exclusive to Meijer.com shoppers while supporting small businesses here in the U.S., something
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