Meet the Uber of the Retail World

Deliv CEO Daphne Carmeli calls the startup she founded two-and-a-half years ago a disrupter for the retail world, and as CEO she's entitled to boast. But Carmeli isn't that far off in her description of a service that, with a few tweaks and twists, can be likened to a far more famous disrupter — rideshare services Uber and Lyft. Deliv is a crowdsourced delivery service used by retailers like Williams-Sonoma and a growing number of malls owned by such companies as General Growth Properties and Simon Property Group.