Cabela’s Engages Facebook Fans With 'Good Old Truck' Contest

Cabela's launched its "Good Old Truck" Facebook contest to support the recreation retailer's yearlong "Fifty Years Fifty Trucks" sweepstakes. The contest, which received more than 1,000 entries and more than 80,000 votes, encouraged consumers to share a photo of their "good old truck" and win a $500 Cabela's gift card.