Mary Beth West Tapped to Lead Marketing at J.C. Penney

J.C. Penney is tapping former Mondelez International Chief Marketing Officer Mary Beth West to lead the company's marketing. Ms. West, who currently sits on the retailer's board of directors, will serve as J.C. Penney's executive vice president, chief customer and marketing officer beginning June 1. Ms. West, who had a long career at Kraft Food Group before assuming the top marketing role at Mondelez, will step down from J.C. Penney's board when she takes on the new role. She will replace Debra Berman, who departed in March after less than two years at the company.