Marketing to Millennials: 5 Things to Know

As millennials creep up on their highest earning years, retailers are increasingly focused on marketing to the demographic in the hopes of establishing a life-long relationship. Millenials were raised on technology and represent an opportunity for forward-thinking retailers to flex their omnichannel muscles. With that in mind, comScore published its Marketing to Millennials: 5 Things Every Marketer Should Know report, with findings from the company's research during November 2013. The study surveyed three demographics: 18-34 year olds (millennials), 35-54 year olds, and adults 55 years old and up. Here are the top five highlights from the report: