Mandee's Mobile-Enhanced Retail Strategy

Today’s retailers have a greater-than-ever connection to consumers, thanks to mobile phones. That immediate access provides a prime opportunity to influence shoppers at the most critical decision points – when they are ready to learn about your products, access exclusive content or offers, and ultimately make a purchase. Quick Response (QR) codes offer a highly effective tool to engage customers on the spot, and connect them to the brand with a more informed, interactive and rewarding experience. To create a Blockbuster 2011 Black Friday marketing campaign, Mandee stores, a girls' apparel and accessories retailer, wanted a mobile strategy that