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Every retailer from small local boutiques to global superpowers has tried to keep up with the exploding demand for shopping online. However, in the past year, retailers and brands are understanding more and more the need to deliver a memorable in-store experience that elevates shopping to an activity in itself while strengthening the relationship between the consumer and the brand. This experience is integral in turning shoppers into customers that will stay loyal to your brand no matter what new channels technology may bring.
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