Macy's Unveils New Omnichannel Initiatives

Macy's is launching a large number of omnichannel strategies and technologies encompassing stores, online and mobile. In addition to supporting the new Apple Pay mobile payment system, the department store retailer's new moves include piloting same-day delivery, testing new point-of-sale technology and customer service enhancements, and expanding its use of RFID to fashion categories. "Our goal remains to help our customers shop whenever, wherever and however they prefer, and to use the entire inventory of the company to satisfy demand," said Terry J. Lundgren, chairman and CEO, Macy's.