Macy's Opens ‘The Etsy Shop’ to Attract Millennials

What with little movement among its winter outerwear and handbag inventory, and sliding quarterly sales overall, department stores have had their fair share of struggles recently. In order to adapt to the changing market, Macy's has tapped beauty franchise (and Sephora's biggest competitor) Bluemercury, launched a shop-in-shop concept with Korean beauty e-commerce pioneer Peach & Lily, and expanded same-day delivery to compete with Amazon.com, which is projected to surpass the department store as the biggest seller of clothing in the U.S.