Macy's Co-Producing YouTube Reality Series With Maker Studios

Here's one way Disney will try to recoup the $950 million it plans to spend buying YouTube network Maker Studios: with web series backed by deep-pocketed marketers. One example arrives Thursday, when Maker will post the first episode of "The Next Style Star," an online reality series listing Macy's as a co-producer. The 10-episode series will pit 16 fashion stylists against each other in a competition for $10,000 judged by fashion aficionados like Whitney Port, originally of MTV's "The Hills," and Made Fashion Week founder Jenne Lombardo.