Macy’s mstyleradio Points to Internet Radio Opportunities Beyond Mobile Ads

Brands have long had a symbiotic relationship with music, but as radio streaming via mobile devices continues to gain in popularity, some are finding opportunities beyond simple advertising as they look to cement relationships with millennials. Macy's last week launched its own radio station, mstyleradio, that will be available via the iHeartRadio mobile application and is intended to help the brand stay in touch with younger consumers throughout their day. The challenge Macy's will face is providing the kind of meaningful content that will make consumers want to listen in.