Macy’s Harnesses Holiday Spirit via Mobile to Drive In-Store Traffic

Macy's continues its run as a leader in mobile by adapting a favored smartphone activity — sharing photos — for its signature annual holiday campaign. Through Dec. 7, consumers who post a photo or video of themselves mailing a letter to Santa from inside a Macy's store using the hashtag #MacysBelieve will have chance to be included in a Macy's television commercial. The mobile social strategy will help Macy's drive word-of-mouth for the campaign as well as foot traffic into its stores.