Macy’s CMO: QR Code Revival Driven by Image Recognition

Macy's chief marketing officer said at Mobile Marketer's Mobile FirstLook: Strategy 2014 conference that as the retailer looks to make a harder push into personalization this year, the combination of QR codes with image recognition still makes the mobile barcode relevant. During the opening keynote session, Macy's: Going from Department Store to America's Omnichannel Store, Martine Reardon laid out how the retailer has built up its mobile strategy in the past few years and also spoke about upcoming initiatives.