LVMH Managing Its Brands on Facebook

French luxury goods conglomerate LVMH, maker of Louis Vuitton handbags, Moet Champagne and other high-end brands, beat revenue expectations Wednesday, but doubts remain about the sustainability of the sector given the poor economic climate in Europe. The company said it “will continue to focus its efforts on developing its brands, will maintain a strict control over costs and will target its investments.” One of the ways it manages those brands is through a carefully managed social media campaign, primarily focused on Facebook pages.