lululemon is Having a Massive Sale Despite ‘No Sale’ Policy

We reported last week that lululemon's CEO Christine Day said "You'll either offer promotions or not, and we're in the ‘not’ category." But lululemon is in the Yogabowl Warehouse Sale at Nassau Coliseum, an epic shopping event exclusive to those within range of Long Island from Feb. 1 to Feb. 3. Obviously this sale is different than your regular sales rack. There will be tailgating. There will be snacks. It's in a coliseum. The intent isn't to get bodies in the store, like promotions and sales attempt to do, so technically the company is getting rid of its surplus items without diluting the "no sale" branding.