L'Oréal's Latest Beauty Secret: It's Acting Like a Tech Company

Sticking the My UV Skin patch on your arm is a cinch. It's as simple as applying a Band-Aid or a nicotine patch. There's one crucial difference: This personalized sun protection device has five layers of micron-thin electronics, including near field communication capabilities. But the creators of this particular wearable would just as soon you didn't think about any of that. For it to be successful, in fact, you'll need to conveniently ignore that it's a piece of sophisticated technology—so much so that you'll throw it away after five days. L'Oréal wants you to think of it as skin care.