Lolly Wolly Doodle Shows How to Profit From Social Media

Brandi Temple, a 39-year-old mother of four, transformed a living-room hobby into a retail company that ships 30,000 kids’ garments a month using online social tools that giant competitors haven't mastered. Lolly Wolly Doodle Inc., the retail brand founded by Temple in 2010, makes most of its sales through Facebook, using the social network to set prices, take orders, forecast production, and even market and design clothes.