LivingSocial Launches E-Commerce, a Business Worth $200M a Year

LivingSocial officially announced its first foray into selling physical products. LivingSocial Shop is similar to the company's original business in that it will send an email to consumers offering a limited set of products at a discount. But unlike the rest of the Washington, D.C.-based business, which sells vouchers that are redeemed at spas and restaurants, these products will be delivered right to a customer's door.