Target to Sell Products on Sitcom

About 87 percent of Americans watch television while using devices like smartphones and tablets, but most of that second-screen usage is unrelated to the show or movie, according to the NPD Group, a market research company. Now, in what could signal a new era for product placement, Target will feature dozens of products on a new episode of "Cougar Town," the TBS comedy series, and, at the moment the products appear on television screens, encourage viewers to purchase them on their second screens. The episode that airs on Tuesday at 10 p.m. Eastern will be simulcast online at ShopCougarTown.com.