LIDS to Open Super Bowl Pop-Up Shop in New Orleans

LIDS Sports Group, the Indianapolis-based operator of the North American LIDS retail chain, in collaboration with the National Football League, announced its plans for this year's NFL Experience shop. In an innovative spin on the traditional concept for this venue, the retailer has switched gears to focus on creating a fan destination for Super Bowl-goers to include the industry's latest offerings in product customization and entertainment features.