Kohl's Stylish Facebook Strategy Boosts Customer Satisfaction

High fashion may not be the first thing that comes to mind when one thinks of Kohl's, but the retailer is trying to associate its name with just that. Using social media, the department store is promoting six of the designer labels it carries in its stores to not only be seen as a high end retailer, but also to increase traffic to its Facebook page and website as well as interaction with Facebook fans.